All About TreeTop
All About Tree Top All About Tree Top
All About TreeTop All About Tree Top

Tree Top History

With our headquarters in the heart of Washington’s apple country in Selah, WA, where our cooperative was founded, Tree Top remains committed to our co-op’s small town roots and rural values. Hardworking and caring growers and employees are what make Tree Top special. Since 1960, we’ve been producing delicious fruit products and ingredients.

Over a half a century ago Bill Charbonneau, his wife and two sons moved to the Yakima Valley from southern California. He purchased a small apple processing plant on Produce Row in Selah, Washington, and set about developing a quality brand of apple juice. Once he perfected his clear, premium juice, Mr. Charbonneau held a contest among his employees to choose a brand name for his product, and the winning entry was "Tree Top." It was widely believed in those days that the very best quality fruit grew at the top of the trees.

Mr. Charbonneau was a stickler about the quality and taste of his juice. His office was located within the juicing facility so he could personally oversee its making. Apples were pressed and the juice stored in 5,000 gallon holding tanks. Every time a batch of apples was pressed, a sample was brought to Mr. Charbonneau to taste. If the juice did not meet his approval, the entire 5,000 gallon tank would be poured down the drain.

In 1960, a group of local apple growers decided to form a cooperative and purchase Mr. Charbonneau’s company and the Tree Top brand to ensure they had a solid market for their apples. Mr. Charbonneau’s discriminating quality standards are still prevalent in our culture and we’re just as picky about the fruit products and ingredients we put our name on. Today, Tree Top maintains the only trained taste panel in the apple juice industry.

Harvesting Growth with Local Fruit

While our expertise in fruit grew over the last half century as we learned how to turn fresh fruit into healthful products and ingredients, so did our company and our reputation. Tree Top remains a grower-owned agricultural cooperative which provides profits to U.S. growers. Our grower’s orchards are scattered throughout the fertile growing regions in Washington, Oregon and Idaho, however we now operate eight facilities on the west coast close to where the fruit is harvested. These eight plants are capable of producing world famous Tree Top brand juices and the widest range of processed fruit products of superior quality.

World’s Leading Dried Apple Supplier

Two of our plants specialize in dried apple products, and Tree Top has become the largest supplier of dried apple products in the world. Dried fruits are mainly for ingredient use, and Tree Top's dried and low moisture apples find their way into the nation's top brands of cereals, breakfast pastries, cake mixes, snacks, etc.

Fresh Apple Slices Debut

Tree Top Fresh Apple Slices® made their debut in 2001 and in 2006 a state-of-the-art processing facility was constructed on the Selah campus to handle the booming business of providing sliced apple snacks to the food service industry.

More Fruits in More Forms

Regardless of whether we’re producing strawberry or peach puree, dried apples, premium 3 Apple Blend juice, or one of hundreds of other fruit ingredients or products, our dedication to quality and craftsmanship is the key ingredient.

We’re humbly honored to now be recognized as a pacesetter in the fruit-processing industry and a premium, heritage brand cherished by many around the world.  Producing healthful fruit products and ingredients for our families and yours to enjoy is what we’re all about!

Consumer Products for Your Family

Tree Top crafts fruit products for families to enjoy. Consumers can find our packaged goods in grocery stores and other retail outlets throughout the western United States. While apple juice and apple sauce are the backbone of our product offerings, we also make a variety of blended fruit juices and a wide range of apple sauce available in organic and flavored sauces, as well as juice-sweetened. Now, Good-to-Go Fruit Pouches offer a convenient way to pack more fruit in your family’s diet. To learn more about our delicious products please click the Consumer Products box on our home page.

Foodservice – Endless Fruit Options

Tree Top has been an innovative leader in the development of premium fruit products for the foodservice industry. With an exciting array of products that encompasses juices, sauces, purees, dried, frozen and fresh-cut, Tree Top meets the demand for great-tasting healthy options to enhance any menu. Explore what makes us unique and find out why Tree Top has become the go-to source for fruit based products in foodservice. Please visit the Foodservice box on our home page.

Ingredients

Today, Tree Top is the world's largest producer of dried apple products and the primary supplier to the U.S. market, providing food ingredients to over 20 of the nation's top 25 food companies. A key element of the growth of our business has been our superior technical support capabilities. Our experienced scientists and food technologists are readily available to work with customers on the development of new products and unique applications. A complete list of capabilities and offerings is just a click or call away. Please visit the For Manufacturers B2B box on our home page.

Northwest Naturals

Northwest Naturals LLC., a wholly-owned subsidiary, is located near the heart of Seattle. Northwest Naturals is recognized as one of the industry leaders in the production of specialty blended, all natural, fruit juice concentrates, WONF concentrates, and frozen dairy-style bases, essences, and other value added fruit products.